...they will never even hear about it. Because, frankly it’s impossible for me to reach every single potential buyer.
But YOU might know some people who needs the software. Or you might know a place where such people hang out. Maybe it’s a forum that you often visit. Or maybe it’s a Facebook group that you’re a member of.
There are lots of ways to find these people and if you’re willing to do a little brainstorming, you could have a very successful promotion that puts thousands of dollars in your pocket.